These kinds of changes with which Googlebeing able to try new things quickly can be an underutilized opportunity for savvy B B marketers looking for detail-oriented benefits that slower-moving brands may not be able to act on quickly enough to participate and learn from. [bctt tweet=”SEO is so caught up in SEO rituals optimizing for Google that it forgets that the end game of all these shenanigans is increasing sales. Bing's New Chat & Related Image Features Microsoft's Bing search engine also continues to innovate and implement a variety of new features as it has evolved over the years.
An experimental new changewas the introduction of artificial intelligence (AI)-assisted interactive chat features to Bing search results bringing a new level of interactivity to SERP content that could also provide future optimization opportunities for B B marketers. Although currently only a limited test mobile number list Bing's chatbot feature represents a shift that has taken place over the past five years towards content that is more interactive. percent of global CMO Coucil members recently said they plan to upgrade digital interactive marketing efforts in as we reported. Bing also recently rolled out a search feature that makes it easierto view images related to certain search results with a pop-up displaying a series of additional images from the site hosting the SERP entry.
Ranking Updates Despite its well-established position as the world's leading search engine and search ad provider Google has developed modifications to its framework aimed at accelerating all possible algorithmic make improvements and improvements to the search results. The centerpiece of this push is the recent changes to Google's TensorFlow rankings which affect how quickly new search technology can be tested and rolled out to the public. Roger Montti a seasoned search industry professional one of the other subject matter experts in our annual SEO Predictions article examines many of the technicalities surrounding Google's latest TensorFlow ranking features.