CMOs A study of the conversations of marketing executives at the last CES makes it clear that innovation, brand principles or AI are hot topics Tags how concerns trends marketing read later favorites 0 ads udima.es UDIMA, Distance usa phone list of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. The heads of usa phone list need to be up to date on what matters and what sets the agenda, because their decisions and their movements have to be very marked by that agenda and by those outstanding issues. They need to never be outdated and need to meet what consumers expect (and seek) of them. But what do you think are those issues that matter? What are the issues that you consider setting the agenda and that you should take more and more into account every day? That is what a study by Maven.
Magnet for Forbes asks , which has analyzed what were the issues that the CMOs attending the last CES showed the most attention to. The study not only focuses on the topics that dominated panels, but also studies those that have been leading the conversations of marketing managers throughout the fair, what they talked about in usa phone list content or the topics that stood out in the media interviews. From these data it can be concluded what they are concerned about and usa phone list they work on. Topics marketers care about The issue that most usa phone list marketers is innovation . In conversations with industry managers, marketing innovation was present in 30% of cases. Many topics enter here, from data-driven marketing to personalized experience through smart products or new online platforms. What makes this topic hot is the fact that the scenario in which consumers move is changing in a very profound way. What was there until now is no longer relevant and marketers need to function with the new rules of the game.
They are not the only elements that concern marketers in a notable way. The second and third most commented topics also have high percentages of presence. With 25%, brand fundamentals were present , such as the need to put the consumer at the center or storytelling, and with 21% artificial intelligence . On this last point, marketers are increasingly aware that AI is usa phone list an increasingly important role in how things are and what it will allow them to do. As they explain in the study's own conclusions, they are using AI to achieve more data and usa phone list information and to create the portal in which their workers can be more creative. Behind them are other major issues that also dominate conversations in other industries and are making headlines and economic and business analyses. Thus, 5G and the internet of things are positioned (with 20% and very focused on the potential uses it would have), trends in work and personal spaces (17%), smart mobility (11%), management principles (10%, with strategic agreements or how to show leadership) and changes and trends in media and entertainment (another 10%).