These range from active content marketing to a customer service communication tool. In general, we can identify the following business purposes for social media use: Brand awareness (New) website visitors Brand engagement & building relationships Lead (and/or revenue) generation Customer service Share content (to be split into topics such as news, website content, promotions, events, etc.) Recruiting employees In combination with the motivation factors for users, we can link the social media platforms to business goals as follows: Platform Business target Facebook Brand awareness, engagement, lead generation, content sharing (general), customer service, recruiting employees Instagram Brand awareness, engagement.
Lead generation, content sharing (photos/videos internal business, products) Twitter Brand awareness, engagement, lead generation, customer service, content the phone number list same sharing (news, promotions, events), recruiting employees YouTube Brand awareness, engagement, promotion snapchat Engagement, promotion LinkedIn Brand awareness, engagement, lead generation, content sharing, recruiting employees Think carefully about what you want to achieve and whether you are able to achieve this goal. It is also important to check whether your type of content matches the image and target group itself. In addition, there is a distinction between organic content and advertising material. You do not achieve brand engagement with video ads on YouTube, while you can build strong engagement with an active YouTube channel in which someone vlogs.
Don't forget that you can combine organic with paid, for example boosting a page post with a small budget for a higher reach on Facebook. Which channels are right for you? Find the right balance between your (business) goals and where the target group is located. Don't overdo it by wanting to create brand awareness on as many channels as possible. The effectiveness of social media channels goes in the long run. on your website on which the last post is from 2016 is not done . Think carefully about whether you can maintain the use of the chosen channels. Also consider the consideration for purely organic or paid use, or a combination of both. Are you still unsure about the suitable social media channels for your company or would you like advice.